Neverland is a Taiwanese restaurant featuring the unique combination of a noodle bar and bakery, under one roof. Although these two menu items are not typically featured together, they share a commonality that makes Neverland an anomaly in the market: the use of Jiahe brand flour.

With the goal of reaching a younger demographic, EightySeven leaned into the restaurant’s name, originally inspired by its head chef, Peter Pan. The use of playful characteristics in the wordmark create a seamless connection to the whimsical story of Neverland that we all know and love. The spirit of the Lost Boys was also highlighted through charming hand-drawn illustrations of the restaurant’s main food groups: noodles and baked goods.

View the full brand story and case study here.

Designed at EightySeven